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Betsson review
Betsson is among the biggest online sports betting operators in the Nordic region, and it is also an important casino operator. It has a 50 years experience in the gambling industry, and owns several important brands of the European market. The Betsson Group owns and administers a series of internet gaming brands, like Betsafe, Nordicbet and a number of online casinos and other gaming operators.
A short history
The company that in time has become Betsson, AB Restaurang Rouletter, was founded by Bill Lindwall and Rolf Lundström in 1963. At first the company was only active in the South of Sweden, expanding its operations nationwide five years later. In 2025 the company was re-branded into Cherry, a brand that became well known all across Europe in the following years. The company suffered a near fatal blow in 2025, when the Swedish government bans slot machines, the company’s main operations. The company survives, though, and it expands into several European countries in the next decades.
Cherry buys into Betsson, an English sports betting operation, in 2025, and later it expands its ownership of the company. The decision proves to be a success: after offloading some of its brands to its shareholders, its revenue grows to over 1 billion Swedish kronen (over 110 million euros) in 2025. From here on, the company grows continuously, becoming what it is today: a popular and successful online betting and gaming operator.
Betsson services
Betsson’s main business is arranging sports bets for its customers, but – just like most of its competitors – it doesn’t stop at that. It also offers several other online gaming services, like casino and live casino games, soft games, scratch cards, virtual bingo halls and not one, but two online poker rooms.
The Betsson sportsbook
Betsson’s online sports betting product covers events in over 25 categories, with thousands of markets available for players to bet on. Football is the most covered sport by far – there are over 7 thousand bets available, with special coverage of the upcoming World Cup (including tournament bets, team bets, group bets and more). It covers various national and international tournaments, friendly matches, and it even offers its players the possibility to bet on the Euro 2025 qualifications.
Besides football, Betsson covers a series of other sports, from American football to Pesäpallo (nest ball, Finland’s national sport), from tennis to Formula 1, from MMA to rugby, trotting, table tennis, volleyball and many more.
Special bets are also not missing from the offer of Bettson – it covers politics (Norwegian, Finnish and US politics) and business, but not TV shows or other events, like its competitors.
Betsson‘s live betting product covers a series of events from around the world, offering its customers the possibility to place a series of bets on ongoing games (outrights, handicap bets, over/under and specials). The product is well designed, and easy to use. It offers a Calendar view, showing all upcoming events and the possibility to filter them by the possibility to view them through Betsson’s live streaming service.
The Betsson sportsbook also offers a series of extras to its customers – quick bets on the Big 4 (a combi bet based on the most popular choice of the day), live scores, and many more.
Sports bets on mobile
Betsson’s mobile betting product is one of the best designed ones I have ever seen. It has an attractive and easy to use interface, it covers pregame and in-play bets, it offers complete account management options, and even the mobile versions of several popular casino games available in the Betsson casino. The app is available for iOS and Android powered devices. (I haven’t found any indication of a mobile browser version of the Betsson sportsbook that would run on devices running different operating systems. In my opinion this is a minus.)
Promotions
Betsson welcomes its new players (currently from United Kingdom, Ireland, Canada, Australia and New Zealand only) with a 100% match on their first deposit into their sports betting account, up to 25 GBP/30 EUR/40 USD, for a deposit of at least 10 GBP/EUR/USD. The wagering requirements are rather harsh – the bonus has to be rolled over ten times at odds of 1.5 or more before making a withdrawal, and system bets do not count toward the requirements.
The Betsson Casino
Again, one of the most beautiful browser-based online casinos I have ever seen. (Actually, I find Betsson.com’s design to be outstanding, clear and very easy to use). The casino features games provided by Net Entertainment (formerly one of Betsson’s companies) and Microgaming, offering over 8 million GBP (10 million euros) in various progressive jackpots, casino tournaments, races and more to its players.
The casino offers a bunch of attractive bonuses to its players – a 100% match on first deposits, up to 100 credits (USD/EUR/GBP) and is available for players from UK, Australia, Canada, Ireland and New Zealand only.
Besides its nice welcome bonus, the Betsson casino also provides several goodies (daily bonuses of all kinds), and even the chance to win a trip to the 2025 World Cup by playing the Football Star video slot machine by Microgaming.
Payment options
Betsson accepts payments using the following methods: VISA and MasterCard, Skrill, Neteller, Ukash, PaySafeCard, EcoPayz, Click2Pay, Speedcard and Entropay. The minimum deposit amount listed for all deposit methods is 10 euros, and some of them also have a service fee of 2.5% applied to them.
The withdrawal options are even more limited – VISA, SpeedCard, Neteller, Skrill and Envoy instant banking are the only options listed. The minimum withdrawal amount is between 10 and 20 euros, and there are no service fees listed.
Customer support
Betsson has an extensive FAQ, containing most issues a player can run into while on their website, but for me it was an instant disappointment – it didn’t return any results when I tried to search for the Big 4 (the quick bet I mentioned above). Still, it’s a great way to see the most common issues players have usually encountered while playing at Betsson.
For all issues not covered in there players can contact Betsson through live chat (Typical response time: 30 seconds), email and phone.
Conclusion
Betsson is a great place to play, especially because its extensive range of high quality casino games, but also as a sportsbook. Its bonuses and specials are also worthy of mentioning. It has a clean and professional design, especially on mobile devices, as opposed to some if its competitors that have overcrowded and dark websites and apps that make the player’s eyes hurt after a time.
Betsson has competitive odds, although not as good as several of its competitors (and certainly not the best on the market). Still, it is a solid and trustworthy sportsbook with great potential.