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Betfred review
Although it’s not the biggest bookmaker in the UK – it only has about 1,400 retail outlets in the country – it is among the best known and rated brands of the British online betting and gaming industry. Also, it is one of the biggest private companies involved in online betting and gaming. It sponsors a series of horse and greyhound races, as well as the Cheltenham Gold Cup, it owns The Tote, it sponsors the World Snooker Championship and covers every British game of football.
It’s called Betfred, after one of its founders, Fred Done, who – according to a recent interview – wouldn’t change a thing in his life.
Betfred – a short history
The first of Betfred’s shops was opened in 1967 by the Done brothers – Fred and Peter – in Salford. Their growth has started slow, as normal – it took them 30 years to increase the number of their shops to 100. For the second hundred shops they only needed three more years – and by our days, they own a network of over 1,350 shops all over the UK.
Betfred.com, their online bookmaker, was launched in 2025. At first it was only a sportsbook, but its offer was extended later with several other gaming options, and made it to mobile devices in 2025. Today it offers its players, besides sports bets, a series of other gaming opportunities – casino and games, poker and bingo, lotteries and virtual sports. In short, everything a punter or gamer might expect.
The Betfred sportsbook
Betfred operates an online sportsbook with extensive coverage of football matches and horse racing, but covering many other sports as well – its coverage even beats some of its major competitors. It shows at the first glance that its focus is on football and horse racing – in these it has quite competitive odds as well. Most of its special betting coupons (see their description below) are also football-related.
Betfred players can place their bets on events in over 20 categories, most of them sports (of course) – besides football and horse racing, it also covers a great variety of other sports, from American football to volleyball, from cricket to golf, from ice hockey to motor sports. Besides, it also offers betting opportunities on lotteries, politics, TV shows (Britain’s Got Talent is among its highlights), the Royal family and BBC’s Sports Personality of the Year.
Betfred has several special fixed odds football betting coupons with great odds for football betting enthusiasts.
With Goals Galore punters can bet on a series of events – up to 15 on a single coupon – and if both teams score, the prediction is a winner. Punters can select a minimum of three events (for odds of 3/1 on the long list and 9/2 on the Bonus list) and up to 15 (the odds for this selection are 1350/1 for the long list and 5000/1 for the bonus list).
Goals Galore Extra goes one step further. Punters can choose the games where both teams will score and predict the outcome of the game (home win, away win or draw) for boosted odds and wins.
Anytime Scorer is a bet that is placed on players instead of teams. Punters will select a minimum of 3 players that they think will score during the game, and if they win, their returns will be 10/1 for three selections (60/1 for five, and up to 2750/1 for a complete bet slip of 10).
Beat the Clock has two versions: 30 and 20 minutes – punters can bet on which games will see a goal in their first 30 or 20 minutes.
There are further special offers, exclusive bet types and promotions available at Betfred.
Betfred also offers a series of extra services to its customers: interactive racecards and results, live commentary on football games, greyhound races, horse races and other sports, a great variety of betting and sports news and an in-play betting product that covers lots of events with competitive odds.
Totepool
Totepool is a horse racing pool betting service available for Betfred‘s customers, popular because there are no odds involved, and players are not betting against the bookmaker. Punters place their bets on a variety of outcomes of a series of races, and all the amounts wagered go into a common pool. Those who have predicted the outcome(s) correctly will win the amount in the pool – divided equally between them.
There are several types of Totepool bets available at Betfred – Placepot, Jackpot, Quadpot, Exacta, Trifecta, Win/Place and Scoop6, a pool available on six selected races shown live on Channel 4 (a British TV channel) that has a win fund of millions – growing even more with every week when no player predicts the outcome of all the six races correctly.
Betfred on Mobile
Betfred’s most popular products – sports betting and the Totepool – are also available for mobile devices. The Mobile Sportsbook is available for Android and iOS devices as downloadable apps, allowing players to place their pregame and in-play bets on the go. There is also a mobile browser version available, providing punters with the possibility to place their bets on real and virtual sports, grab Totepool tickets, play games and even to benefit of special bonuses available for them on mobile.
Casino, games, and others
Betfred features a Playtech-powered online casino that is available for download, browser play, tablets and smartphones. It features all the most popular Playtech titles, along with its high quality live casino products for all the above platforms.
The Slots section features an extra selection of slot machines for the fans, allowing them to play for hours (and possibly win great jackpots) through its website.
The Games section also features a great variety of slot machines, along with several other types of games – mostly casino type games – for even more fun and playtime.
Betfred’s poker room is a member of the popular iPoker network, meaning a great variety of cash games and tournaments – not counting the special features offered by the operator. Also available on mobile.
In addition, Betfred also features a virtual bingo hall, a series of virtual sports to bet on, lottery specials and a great variety of great promotions.
The Conclusion
Betfred is a major player on the UK betting market, and it’s a reliable partner with a history of several decades. It offers a great variety of exclusive bets, good odds (sometimes beating its biggest competitors with them) and lots of other options to explore. Its pool betting products are unique, making them a great choice for punters.